Ford Announces New Initiatives To Boost Customer Experience
According to Automotive News, Ford has announced a series of initiatives designed to improve the customer experience.
The initiatives include a new loyalty rewards program, redesigned call centers, and pilot programs for a mobile service network.
Ford is reportedly doubling the amount of money it spends on customer experience in an effort to improve its standing among rivals such as Toyota.
Ford's chief customer experience officer and great-great-granddaughter of founder Henry Ford said, "We want to grow to be best in class."