Greenland is one of the most extreme places on the planet.
It’s also where renowned photojournalist Paolo Pellegrin embarked on a journey in the CUPRA Formentor e-HYBRID, to photograph the car’s interaction with the landscapes.
This is #DriveTheChange, in collaboration with the Magnum Photos agency to raise awareness about the importance of preserving nature.
-72ºN 40ºW.
Greenland is an island of intense contrasts.
With almost 80% of its surface covered by ice, and a maximum temperature of 10 ºC, only some of its coastline reveals its rocky essence and the immensity of the tundra.
CUPRA and Pellegrin chose this setting to highlight the impact of climate change.