"Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk .
It's a book that emphasizes the importance of providing value (jabs) to your audience before asking for anything in return (the right hook).
In the context of marketing and social media, this approach suggests that businesses should focus on building relationships and delivering helpful content to their audience before making direct sales pitches.
The metaphor of boxing is used to illustrate the idea that providing consistent value (jabs) builds goodwill and trust with the audience, making them more receptive to your eventual call to action (the right hook).