'Jeopardy' tournament matching 3 stars a big hit for ABC

NEW YORK (AP) — The “Jeopardy!” tournament matching the game show's three most accomplished and well-known players has proven to be a big hit for ABC, which clearly hopes the competition goes on as long as possible.

The three matches between Ken Jennings, James Holzhauer and Brad Rutter were each seen by roughly 15 million viewers last week, the Nielsen company said. And interest is building as the tournament goes on: Thursday's third match reached 15.5 million viewers on the night it aired, the biggest audience yet.

To put that in perspective, Fox averaged 14 million viewers last fall for baseball's World Series.

It's gratifying to ABC executives, but not necessarily a surprise.

“This felt as close to a sure thing as you're going to get in this business,” said Rob Mills, senior vice president for alternative series, specials and late-night television at ABC, on Tuesday.

The emergence of Holzhauer last year, when he set several records for single-day earnings, gave "Jeopardy!' three well-known players with distinctive claims to fame: Rutter has earned more money than any player in the game's modern-day history and Jennings set the record for longest run as champion.

That made it a natural for ABC, which had been kicking around ideas for years about how to make a special prime-time event for “Jeopardy!”

“You can argue that these are the biggest stars on television right now,” Mills said.

Nostalgia for “Jeopardy!” host Alex Trebek, who's suffering from pancreatic cancer, has also made it attractive to viewers.

The success means it's likely you haven't seen the last of these three players in prime-time. Mills said they're already kicking around ideas for other “Jeopardy!” events. The danger lies in becoming greedy and overdoing it, as ABC...