Roots Sustainable Agricultural Technologies secures ‘buy-now-pay-later’ deal for temperature optimisation technology in Israel

Roots Sustainable Agricultural Technologies Ltd (ASX:ROO) has secured a major sales channel into the Israel market for its proprietary Root Zone Temperature Optimisation (RZTO) technology.

This comes by way of a strategic deal with large retail and wholesale agricultural supplier Amir Marketing and Investing in Agriculture Ltd (TLV:AMRK) to promote and sell the RZTO technology in Israel.

The agreement includes a ‘Buy Now - Pay Later' component aimed at lowering the barriers of entry for farmers and expediting product uptake.*Plan gaining traction*

This payment plan is already gaining traction with the first sale valued at $14,300 for an RZTO system. The system, which was sold to a peonies grower in North Israel, was recently installed.

The company plans to adapt this type of sales plan and roll it out in other countries if it is successful in Israel.*"Significant milestone"*

Roots executive chairman and chief executive officer Boaz Wachtel said: "This strategic agreement is a significant milestone for the company as it provides a major sales channel into the Israeli market, as well as visibility for our solutions in over 23 retail stores throughout the country at little expense.

"The payment agreement we have struck with Amir will make our technology much more accessible to farmers and other growers throughout Israel as the payment terms align well with farmers' receivable terms.

"The agreement further validates Root's RZTO technology after passing scrutiny by Amir experts."