NexTech AR introduces Genie in a Bottle hologram marketing program for TruLyfe supplements

NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) (FRA:N29) has launched a human hologram augmented reality (AR) marketing platform, “Genie in a Bottle,” for its TruLyfe brand of supplements.  Customers who purchase select immune-boosting supplements from the new TruLyfe online store can scan a QR code on the bottle to trigger the appearance of a 3D human hologram of a registered dietitian on the supplement bottle cap.  The holographic dietitian will describe the nutrition information and overall product benefits. The AR experience will be episodic and unique to each supplement by featuring 3D, volumetric recreations of fruits, plants and other objects representing the flavor and ingredients found in each supplement. READ: NexTech AR Solutions CEO acquires more company stock and announces new executive hires Initially, these AR Genie in a Bottle hologram experiences will be available for three products in the TruLyfe line: Tru- C Gummies, Tru - Elderberry + Gummies and Tru - Turmeric + Gummies. The products are available exclusively online through TruLyfe's e-commerce store, but the company plans to expand availability to Amazon and other retailers in the next 30 days.  By bringing AR holograms of registered dietitians directly into shoppers’ homes, NexTech is making product information more digestible and accessible, the company said. Additionally, push notifications within the ARitize app will connect the consumer with the AR hologram so they can receive continuous updates on their supplements from the hologram, as well as promotional offers and other brand information. “I’m very excited to be a part of the TruLyfe Genie in a Bottle AR experience as their first dietitian AR-backed human hologram,” TruLyfe VP and first holographic genie model Noora Mousa said in a statement. “Product information is delivered to customers in an uncomplicated and transparent way, ultimately leading them to make the healthiest and most informed decisions that may otherwise be complicated when browsing a jam-packed aisle in a store. I’m looking forward to helping empower customers' knowledge and encourage them to live their healthiest lives.” If things go well, other NexTech brands could get the Genie in a Bottle treatment in the future. “We are using our e-commerce platform and our TruLyfe brand as the test, [and] in the near future we plan on creating Miele, Dyson and KitchenAid genies,” NexTech CEO Evan Gappelberg said. “... our Genie in the Bottle AR platform bridges the gap between brands and consumers and represents a major business opportunity for us to resell this AR experience to large global brands, which we already have great relationships with. I’m very excited that we have created a totally new way to connect augmented reality human holograms and retail product packaging, once again showcasing the value of our AR for e-commerce platform.” Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com Follow him on Twitter @andrew_kessel