Else Nutrition launches plant-based cereals line for babies six months and older

Else Nutrition Holdings Inc said it has entered into the baby food space with the introduction of a nutritional plant-based baby cereals line suitable for those six months and older.  The company noted the cereals are aimed to further help those families struggling with dairy intolerance, as well as those embracing plant-based living, and those unwilling to accept the overly processed formulas/nutrition products currently available.   “This marks a key milestone for the company as we continue on our goal towards offering a full range of clean label, plant-based nutrition for infants, toddlers and young children,” Else Nutrition Holdings CEO Hamutal Yitzhak said in a statement.    READ: Else Nutrition to make a strong push into Louisiana, Mississippi, Alabama through Rouses Markets “These clean label, nutrient-dense baby cereals greatly expand our offering and creates a beachhead into the extensive and growing infant nutrition market,” Yitzhak added. The porridge-like products, in original, banana, and mango flavors, will be available soon exclusively on elsenutrition.com, Amazon.com and other retailers. Else Nutrition added that this new line complements the company’s infant and toddler formulas, and is also derived from organic almonds, buckwheat and tapioca, all clean, minimally processed whole ingredients that preserve their fullest macro nutritional benefits. New cereal flavors are expected to be added in the future. Else Nutrition Holdings has the first-mover advantage with its patented 100% plant-based, non-diary, non-soy baby and toddler nutritional products. The company’s food items are 100% organic, vegan, natural and gluten-free, about 92% of which is made from three plants: almonds, buckwheat, and tapioca. Its products are sold under the brand name Complete Nutrition for Toddlers. Contact Sean at sean@proactiveinvestors.com