NBA announces partnership with Emirates, including title sponsor of renamed in-season tournament

The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new name — and have its logo on referee jerseys in the NBA, WNBA and G League. As part of the agreement, the in-season tournament will be renamed the Emirates NBA Cup. The trophy for this season’s inaugural tournament won by the Los Angeles Lakers was called the NBA Cup, but the event had no branded name. NBA referees will debut the Emirates jersey patch at the All-Star Game in Indianapolis on Feb. 18,