Netflix now has nearly 270 million subscribers after another strong showing to begin 2024

Netflix gained another 9.3 million subscribers to start the year while its still-emerging expansion into advertising helped produce financial results that exceeded analysts’ estimates. The performance demonstrated that Netflix is still building on its momentum of last year. That was when it began a crackdown on free-loading viewers relying on shared passwords and the rollout of a low-priced option including commercials revived its growth following a post-pandemic lull. But Netflix management surprised investors by disclosing plans to phase out quarterly updates on its total subscribers, a move that will make it more difficult to track future growth.