Bumble's billboard ads sneered at celibacy as an alternative to dating — and the company got stung

Bumble's billboard ads sneered at celibacy as an alternative to dating — and the company got stung

SeattlePI.com

Published

The dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online. The company backtracked Monday, apologizing for billboards that bore the message “You know full well a vow of celibacy is not the answer” juxtaposed with an introduction to “the new Bumble.” The company immediately faced a social media backlash that castigated the company for suggesting celibacy isn't a valid personal choice. Bumble said it is removing the ads and making charitable donations in support of women, marginalized communities and victims of abuse.

Full Article