Facebook warns of a 50% hit to advertisers' revenue from iOS 14

Facebook warns of a 50% hit to advertisers' revenue from iOS 14

AppleInsider

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Facebook on Wednesday warned that recent anti-tracking features in iOS 14 could lead to a more than 50% drop in Audience Network revenue for advertisers.

Credit: AppleInsider
As part of new privacy features in its upcoming iOS update, Apple has introduced a transparency feature that will explicitly require users to opt in or out of allowing ad tracking within apps. An August report

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