Major Broadcasters Launch NEXTGEN TV on Five Local Television Stations in Roanoke-Lynchburg

ROANOKE, Va. & LYNCHBURG, Va.--(BUSINESS WIRE)--The leading television stations serving the Roanoke-Lynchburg market today began broadcasting with NEXTGEN TV, a revolutionary new digital broadcast technology. Today’s launch includes WSET-TV, WDBJ, WWCW, WSLS and WZBJ. Based on the same fundamental technology as the Internet and digital apps, NEXTGEN TV can support a wide range of features that are currently in development. In addition to providing a new, improved way for broadcasters to reach v