HanesBrands and Florida State University Extend Long-Term Apparel Partnership

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--As college football kicks off, HanesBrands (NYSE:HBI) and Florida State University announced they have signed a multiyear extension of their current apparel partnership that gives HanesBrands exclusive rights to Florida State fanwear in the mass retail channel. Additionally, the partnership includes collaborative retail activations marking key rivalries and events. FSU is one of more than two dozen elite schools that have exclusive mass retail partnerships