Traditional Touch in a Digital Age: The Resurgence of Physical Cards and Personalized Gifts Among Younger Generations

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, a new survey of 2,000 adults conducted by OnePoll alongside Shutterfly unveiled surprising new trends in holiday cards and gifting across both product categories, spanning generations. Despite trend-chasing and increasingly digitized lifestyles of Millennials and Gen Z, the survey found a resurgence in the popularity of tangible holiday expressions and that traditional physical cards and personalized gifts reign supreme in conveying the sentiment of the