IHG Hotels & Resorts Aims to Boost Guest Loyalty with Salesforce

SAN FRANCISCO & WINDSOR, England--(BUSINESS WIRE)--Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced an expanded relationship with IHG Hotels & Resorts (NYSE: IHG, LON: IHG), one of the world’s leading hotel companies with more than 6,000 hotels across 19 global brands, to drive guest loyalty through its IHG One Rewards program and unlock efficiencies, deeper personalization, and faster innovation. Customer expectations are changing, with 65% of consumers saying they will remain loyal