Do promotions make consumers more generous?
Published
Price promotions can have a positive effect on consumers' donation behavior because the monetary savings from price promotions increase consumers' perceived resources.
Full ArticlePublished
Price promotions can have a positive effect on consumers' donation behavior because the monetary savings from price promotions increase consumers' perceived resources.
Full ArticleResearchers from Nanyang Technological University (Singapore), Shanghai Jiao Tong University, and University of Hong Kong published..