Researchers from Nanyang Technological University (Singapore), Shanghai Jiao Tong University, and University of Hong Kong published a new paper in the Journal of Marketing that examines why and how charitable organizations can increase donations by soliciting consumers after retailers' price promotions.
The study,...
Do Promotions Make Consumers More Generous?
Eurasia Review
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Do promotions make consumers more generous?
Price promotions can have a positive effect on consumers' donation behavior because the monetary savings from price promotions..
Science Daily