A VC that backed jet.com which sold to Walmart for billions reveals what makes a DTC company stand out to investors for funding

Business Insider

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· Lisa Wu is a partner at Norwest Venture Partners, where she focuses on a consumer group of investments.
· Her portfolio, which is comprised of clients across digital commerce and other industries, heavily focuses on the direct-to-consumer space.
· Wu said that when it comes to the DTC model, the companies that are situated...

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