Microsoft's $450 million decision to close retail stores is a smart move as the stores 'never had the same cache as Apple' and retail is uncertain in the pandemic, analysts say (MSFT)

Business Insider

Published

· Microsoft is permanently closing its physical retail stores, in a decision that stands to cost Microsoft $450 million this quarter — but analysts say it's a smart move in the long run.
· Microsoft stores never achieved the same success as Apple stores, and their contribution to the bottom line was "negligible," analysts...

Full Article