SoftBank-backed Lemonade wants IPO investors to think of it as a technology company. Here's why it really isn't.

· Lemonade, the SoftBank-backed online insurance company that's preparing for a public offering, is trying to pitch itself as a tech company.
· In its IPO paperwork, it mentions the words "technology" or "technologies" more times than did Casper or WeWork, two startups that also tried to boost their offerings by pretending to...