The subscriber boost Disney Plus got from 'Hamilton' was much bigger than early reports suggested, according to new transaction data

Business Insider

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· Mobile data from analytics companies this week suggested that "Hamilton" was a major hit for Disney Plus.
· And new data from Antenna, a startup that tracks purchase and transaction data, suggest that the "Hamilton" boost was even bigger than previously indicated.
· "Hamilton" drove 7.4 times more sign-ups in the US over...

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