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Starz execs explain how they're partnering with potential rivals like Amazon and Apple and sharpening their programming focus to cut through the noise (LGFA)

Business Insider Thursday, 6 August 2020
Starz execs explain how they're partnering with potential rivals like Amazon and Apple and sharpening their programming focus to cut through the noise (LGFA)· *Starz has added streaming subscribers and reduced cancellations, even as legacy-media giants like WarnerMedia and Peacock launch rival offerings. *
· *Two top Starz execs told Business Insider that comarketing with platforms including Amazon Prime Video and Hulu has been key to that growth.*
· "We're going to market with...
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