The price of a high-end iPhone has increased 66% since 2009. Tim Cook says people are willing to pay more for 'the best.'

The price of a high-end iPhone has increased 66% since 2009. Tim Cook says people are willing to pay more for 'the best.'

Business Insider

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When adjusting for inflation, Apple's most expensive iPhone in 2009 cost around $962. Today, the iPhone 14 Pro Max costs $1,599.

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