Brad Parscale helped Trump win in 2016 using Facebook ads. Now he’s back, and an AI evangelist

Brad Parscale was the digital campaign operative who helped engineer Trump’s 2016 presidential victory with the heavy use of Facebook ads. Now Parscale is back working for Trump and is an evangelist for artificial intelligence. Parscale has a company called Campaign Nucleus that is working for Trump's campaign. He says his suite of AI-powered tools can spin up customized emails, parse oceans of data to gauge voter sentiment and find persuadable voters and amplify the social media posts of “anti-woke” influencers to help conservative candidates, according to an Associated Press review.