Shaquille O’Neal has signed a new multi-year contract with Turner Sports that includes a new WarnerMedia development deal.
O’Neal will continue his role on TNT’s “Inside the NBA,” where he has been since 2011, as well as TNT’s newer “NBA TNT on Tuesday” franchise. Additionally, O’Neal will make appearances on NBA TV and NBA.com, as well as develop a new series, “The Business of Basketball,” for NBA TV.
O’Neal will serve as an executive producer for a number of projects with Turner Sports’ Bleacher Report. O’Neal and B/R will create new content that will combine his voice and the brand’s ability to fuse experiences hitting the intersection of sports and culture.
*Also Read:* How Sports TV Ratings Have Fared in Return From Pandemic Shutdowns
“Shaq is so critical to our success, and such a huge part of the heart and soul of our coverage,” said Jeff Zucker, Chairman, WarnerMedia News and Sports. “We are lucky to be able to have him as part of our family every single day, and I am personally so thrilled to see that continue for a long time to come.”
O’Neal played 19 seasons in the NBA for the Orlando Magic, Los Angeles Lakers and Miami Heat most notably, and the Phoenix Suns, Cleveland Cavaliers and Boston Celtics less notably. Turner says Shaq will continue to make more appearances on CNN’s New Year’s Eve coverage under his alias “DJ Diesel,” and his podcast, “Audio Shaq” will be carried by WarnerMedia Podcast Network starting early in 2021.
*Related stories from TheWrap:*
AT&T Tops Tempered Q2 Earnings Expectations but Misses on Revenue as Warner Bros, Turner Feel COVID Impact
John Boyega, Felicity Jones, Jack Reynor, Jodie Turner Smith to Star in IRA Thriller 'Borderland'
Endemol Shine CEO Sophie Turner Laing Exits as Acquisition by Banijay Closes
Shaq Signs New Multi-Year Contract With Turner Sports, Gets WarnerMedia Development Deal
The Wrap
0 shares
1 views
You might like
Related news coverage
MLB Teams Join NBA in Game Boycotts to Protest Jacob Blake Shooting
The Wrap
At least six MLB teams have postponed their own games Wednesday night in response to a now-growing boycott movement among..
Advertisement
More coverage
Meet the 7 WarnerMedia execs who rose in power during its major leadership shakeup and business restructuring (T)
**
· *WarnerMedia's new CEO Jason Kilar announced a major restructuring of the AT&T-owned media company last..
Business Insider
All the major leadership shakeups at WarnerMedia since AT&T bought Time Warner — from HBO Max to DC
· All of Time Warner's top executives have left the company since AT&T bought it in 2018 and formed WarnerMedia.
· They..
Business Insider