Hurry! Only 3 Left In Stock! When Scarcity Signals Are Most Powerful

How many times have you gone online to book a flight and a message pops up to say, "Hurry! Only 3 seats left!" Or you're browsing hotels and you're alerted that "only 2 rooms remain for your dates" and that "10 other people are looking at this hotel" which was "booked 2 times in the last hour." The sales channel may have changed,...