Mattel Made Barbie Popular, but Bob Mackie Made Her a Fashion Icon

At the 1959 American International Toy Fair in New York, an 11.5-inch plastic ingénue with improbably bombshell proportions made her debut. In her earliest iteration, Barbie was marketed as a “Teen Age Fashion Model” and was based on the German Bild Lilli doll that Mattel co-founder Ruth Handler…

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