What brands and individuals can learn from the ‘Taylor Swift Effect’

What brands and individuals can learn from the ‘Taylor Swift Effect’

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After the news broke that Taylor Swift and Kansas City Chiefs tight end Travis Kelce were dating, the impact was immediate and dazzling. Viewership at the Chiefs game against the Chicago Bears that she attended exceeded 27 million, making it the most-watched NFL game since the 2022 Super Bowl, and…

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