What Does Gen Z Think of Goop?

Gwyneth Paltrow’s company Goop currently carries a $785 Jillian Dempsey lip-gloss locket, a $28,250 tennis necklace by Sophie Bille Brahe and a gold-plated Lelo vibrator that costs $15,000. The lifestyle brand isn’t known for its affordability. But Paltrow is trying to change that. Last month, she…

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