Why Are We So Fascinated By Great Football Players Like Beckham And Haaland?

“Football players are in many ways today’s gladiators. Football is, after all, the biggest sport in the world, both in terms of the number of players, spectators, and economic impact,” says Tor Geir Kvinen, associate professor at the University of Agder (UiA).

He has a PhD in experience economy with football as his field...