EVs Aren’t The Edsel Of The 21st Century

EVs Aren’t The Edsel Of The 21st Century

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Economist Steve Moore recently compared EVs to the ill-fated Edsel, “one of the textbook marketing flops of all time.” “All the automotive experts and Ford executives said it was a can’t-miss. Henry Ford (the car was named after his son) guaranteed hundreds of thousands of sales. But one big thing…

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