At This California Radio Station, the Call Letters Say It All

At This California Radio Station, the Call Letters Say It All

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Fog clouded the San Jacinto Mountains recently as Brad Fuhr approached the headquarters of KGAY, a radio station in an undistinguished Palm Springs, California, strip mall. Fuhr, the station’s chief executive, was tuned to KGAY in his all-electric Volvo, and the morning’s soundtrack included “Bad…

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