Can Hyundai's Santa Cruz Convince Potential Midsize Truck Buyers to Go Smaller?

Although Hyundai describes the upcoming Santa Cruz as a Sport Adventure Vehicle to avoid upsetting traditional truck buyers, few will call it that. Regardless of how it will be referred to, the South Korean carmaker hopes it persuade some potential mid-size truck customers to choose its new vehicle instead. The new Santa Cruz is taller than a passenger car, comes with a 4.3-foot (1.3-meter) bed, so people will called it a pickup truck, e...