HempFusion Wellness to enter massive China market via subsidiary Probulin Probiotics on Alibaba Group Holding’s Tmall Global

HempFusion Wellness Inc (TSE:CBD.U) (OTCMKTS:CBDHF) (FRA:8OO) has announced that it is entering the China market through its wholly-owned subsidiary Probulin Probiotics LLC. The subsidiary will launch certain products on Alibaba Group Holding’s Tmall Global (Tmall), the world’s largest cross-border online marketplace reaching more than 750 million consumers in mainland China, Hong Kong, Macau, and Taiwan. “This strategic launch provides us with a tremendous opportunity to reach one of the largest online consumer bases in the world and drive significant revenue for the Company,” said Jon Visser, HempFusion’s chief revenue officer, in a statement. READ: HempFusion Wellness submits its novel foods dossier to the UK's Regulatory Food Safety Agency With shipments expected to begin early next week, HempFusion said its Probulin products should be available for purchase on Tmall with a go-live date currently set for March 29 -- ahead of one of China’s largest single-day shopping extravaganzas. The mid-year 618 shopping festival shattered records last year with more than US$98.52 billion in single-day sales. The Probulin products expected to be made available online through Tmall in greater China will include Total Care Immune, Total Care, Daily Care, Women’s Health, Colon Support, and My Little Bugs Total Care Probiotic For Kids. HempFusion noted that Tmall regularly engages consumers with brands through live streaming, educational videos, and group chats.  “Probulin looks forward to utilizing our growing team of celebrity influencers to take advantage of these innovative, interactive opportunities to reach new consumers in a fun and entertaining way,” Visser added. “Additionally, we look forward to launching more of our brands in China through Tmall in the near future. In 2020, health supplements and probiotics were among the most popular categories on the Tmall platform.” HempFusion CEO Jason Mitchell noted that launching in China is a tremendous milestone and an unparalleled opportunity to educate the enormous Chinese market on the many health benefits of probiotics.  “We believe Probulin to be the first American company to deliver cold and protected probiotic supplements direct to Chinese consumers,” Mitchell said. “In addition, our scientifically validated MAKTrek 3-D Probiotic Delivery System is designed to protect and nourish the probiotics so that more can arrive alive in the gut. These two distinguishing factors result in a positive influence on the microbiome and overall wellness.” Recognized as one of the fastest-growing probiotics brands in the US by SPINs syndicated data, HempFusion’s Probulin products are available in eight countries around the world and represent the next generation of probiotics for digestive health and immune support based entirely on cultured food and scientifically studied strains. Contact the author: patrick@proactiveinvestors.com Follow him on Twitter @PatrickMGraham