Versus Systems to add new functionality to its Dynamic Regulatory Compliance prizing engine to support uses in Mexico

Versus Systems Inc (NASDAQ:VS) (FRA:BMVB) announced Tuesday it has added new functionality to its patented Dynamic Regulatory Compliance prizing engine to support uses in Mexico -- which is the largest gaming market and the largest TV subscription market in Latin America.  Versus said it will be partnering with some of its existing content partners to launch in Mexico in the second quarter of this year.  By expanding into the Mexican market, the company said it will leverage its gaming and second-screen expertise to provide unique prizing solutions for brands and content partners looking to engage with a combined audience of 85 million.   READ: Versus Systems announces strategic partnership with experiential marketing agency Frias Agency According to Statista, Versus noted, user penetration for video games is expected to hit 65% by 2025 and household penetration of Pay TV and OTT services is expected to reach 32% in 2020. "Digital media and entertainment in Mexico is an over 20 billion dollar market and it’s growing significantly year over year,” said CEO Matthew Pierce in a statement. “The rapidly expanding Mexican gaming, interactive TV, and streaming markets represent tremendous opportunities for content creators and brands that want to add prizing and interactive engagement for their audiences. Adding access to Mexico is a fantastic fit with our multi-year partnerships with Xcite, Frias, HP, and all of our content and brand partners.” Contact the author: patrick@proactiveinvestors.com Follow him on Twitter @PatrickMGraham