Phunware is redefining the way Fortune 500 brands engage with the public on mobile

Phunware is redefining the way Fortune 500 brands engage with the public on mobile

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Offers fully integrated enterprise cloud platform for mobile Multiscreen-as-a-Service platform offering includes software development kits, vertical solutions, a mobile application framework, and data products Top-tier customers and partners What Phunware does: Phunware Inc (NASDAQ:PHUN), which launched in 2009, provides a fully integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands, companies, and governments. The company’s Multiscreen-as-a-Service (MaaS) offerings include engagement, management, and monetization initiatives that help the world’s most respected brands create category-defining mobile experiences. The platform is also targeted at four other verticles: Healthcare, Smart Cities, Corporate Campus, and Political Advocacy. The platform is currently largely focused on providing solutions to healthcare workers and cities confronting the coronavirus (COVID-19) crisis fallout.  The Austin, Texas-based company also operates PhunCoin and Phun, cryptocurrencies that let users monetize their digital identity. Phunware's Software Development Kits (SDKs) include location-based services, mobile engagement, content management, messaging, advertising, loyalty and rewards (PhunCoin and Phun), and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building an in-house or channel-based mobile application and vertical solutions. Since inception, Phunware has created more than 2.5 billion Phunware IDs representing mobile devices connected to networks. Phunware’s Knowledge Graph uses machine learning and proprietary algorithms to curate over five terabytes of data every day from approximately one billion of these active devices each month. Phunware’s data offerings enable brands to more accurately reach their target consumers. How is it doing: Phunware is continuing to see strong demand for its MaaS platforms. During FY2020, the company posted revenue of $10 million -- $9 million of which was derived from its MaaS platform subscriptions and services. The firm reported a net loss of $22.2 million for the year or $0.50 per share. Phunware kicked off the year with a big contract expansion in hand – widening its MaaS platform and MaaS Location Based Services (LBS) at Baptist Health South Florida (BHSF) through its channel partnership with Presidio. Phunware said Presidio’s expanded deployment of Phunware’s MaaS platform at BHSF enables even more patients, staff members, and visitors to seamlessly engage with critical healthcare functions and navigate across an additional 3.1 million square feet of medical facilities, bringing the total MaaS LBS coverage to 6.3 million sq/ft and the total contract value to more than $1 million. The company also revealed its 2021 roadmap for commercial launch of its blockchain-enabled Customer Data Platform and Mobile Loyalty Ecosystem, outlining new product releases and plans to list tokens on exchanges. In February, the company launched a $25 million public offering to satisfy obligations to redeem outstanding convertible debt and for working capital and general corporate purposes. More recently, the firm was selected by Dignity Health, Yavapai Regional Medical Center in Arizona for its MaaS Location Based Services in a five-year expanded deployment. The group also partnered with Vizzia Technologies to offer its digital front door solution on mobile to leading healthcare organizations. Phunware said the partnership will help hospitals cut costs, streamline complicated processes and ultimately improve patient care. Inflection points: Release MaaS PhunWallet mobile application portfolio on Apple iOS and Google Android to enable users to verify their identity in compliance with KYC (Know Your Customer) / AML (Anti Money Laundering) guidelines, update key attributes of their data profiles and receive both PhunCoin and Phun Tokens List Phun Tokens on initial exchange(s) to support the compliant trading of utility tokens List PhunCoin on initial Alternative Trading System (ATS) platform(s) to support the compliant trading of security tokens on a licensed exchange Release MaaS PhunWallet mobile application portfolio update to enable staking and expand feature set to enhance the user experience (UX) What the boss says: Phunware’s CEO Alan Knitowski called 2020 an inflection point in the company’s history, as it shifted from a non-recurring, low margin transaction business to a stickier, more scalable, recurring, and high margin SaaS licensing business for its MaaS platform. “In addition to continued enterprise interest in our MaaS Digital Front Door solution for healthcare and our MaaS Smart Workplace solution for corporations, we have resumed conversations with customers from sectors that were hard hit by the pandemic, including the hospitality and real estate verticals,” Knitowski said. “In conjunction with growing our portfolio of direct customers, we intend to expand our footprint globally by amplifying our go-to-market strategy with indirect sales and channel partners, including an anchor distribution partner that will be formally announced during Q2.” Contact Angela at angela@proactiveinvestors.com Follow her on Twitter @AHarmantas

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