Logiq expands affordable media buying to Asia Pacific region for any size agency or brand

Logiq Inc (NEO:LGIQ) (OTCQX:LGIQ) has expanded its Logiq Digital Marketing (LDM) platform to include direct media buying access to web, mobile, and connected TV (CTV), as well as audio media providers across the Asia Pacific (APAC) region.  By expanding its footprint to localized inventory offered in APAC, the company said its LDM brings affordable and easily managed access to these international consumers within the reach of small and medium-sized agencies and brands that sell in these markets.  Also, Logiq said the offering optimizes the delivery of an ad to an APAC consumer so that it can occur within 50 milliseconds, even if the campaign is managed by an agency or brand halfway around the world.   READ: Logiq promotes Steven Hartman to chief operating officer Market studies show it takes only about 50 milliseconds for users to form an opinion about the company from the visual appeal of a product web page. First impressions matter, making time of delivery so critical. “Our expanded reach to APAC with optimized time-to-delivery is another major value-add for our LDM clients, and reflects our ongoing efforts to further expand our global network,” said LDM’s division president, Manny Puentes, in a statement.  “Small and medium-sized agencies and brands located anywhere in the world can now have access to local media buying in APAC, and it truly levels the playing field for businesses who do not have the budget or scale to do business abroad.” The company noted that in order to compete with larger agencies and brands, it has traditionally required large ad spends and supporting resources. Now with LDM, agencies and brands have a partner that can provide them the benefits of enterprise-scale and reach without the associated costs and commitments.  Growing international presence Logiq said the expansion of its digital marketing services into APAC also aligns with the growing trend of US businesses looking to expand their presence internationally as a way to increase their market share and grow revenue.  According to Euromonitor International, e-commerce sales in the Asia Pacific emerging markets are expected to nearly double by 2025, reaching $2 trillion. Logiq said more and more agencies are signing onto LDM since it was launched in April, and they have been ramping up media buying programs for the brands they represent.  LDM enables these agencies as well as in-house marketing teams, to strategize and execute more powerful and cost-effective e-commerce marketing campaigns. By making the platform available through an easy-to-use dashboard, LDM also enables any small and medium-sized business to more effectively compete against competitors of any size. Contact the author: patrick@proactiveinvestors.com Follow him on Twitter @PatrickMGraham