Else Nutrition to make a strong push into Louisiana, Mississippi, Alabama through Rouses Markets

Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY), the plant-based baby, toddler and children nutrition company, has announced that it will be expanding into Rouses Markets retail locations. Rouses Markets are a chain of grocery supermarkets in the US states of Louisiana, Alabama, and Mississippi with nearly 7,000 employees. Founded in 1960, the family-owned company operates 65 supermarkets. “Partnering with Rouses Markets is an exciting development for the Else brand,” Else Nutrition co-founder and CEO Hamutal Yitzhak said in a statement. “In addition to our mutual commitment to support a healthier, more sustainable planet, this partnership significantly bolsters our presence in a region in which we’ve seen demand from parents seeking cleaner, whole food nutrition for their children,” she added. READ: Else Nutrition inks marketing agreements with Tori Spelling, Kids With Food Allergies, and Plant-Based Network Rouses Markets is now one of the largest independent grocers in the US and CEO Donny Rouse is the third generation to run the company. True to the family and company’s local roots, Rouses Markets puts the community first by hiring local, stocking local products, and supporting other local businesses. Earlier in July, Else Nutrition announced the activation of key distribution centers stretching from San Bernardino County, in California through to Northern Oregon, making its products readily available in 100 independent stores and food co-operatives. The company said that thanks to distributor partners — KeHE and United Natural Foods (NASDAQ:UNFI) Inc (UNFI) — Else successfully launched multiple accounts in the western US during the first two quarters of 2021, which include Sprouts Farmers Market, Raley's and Natural Grocers Vitamin Cottage. Contact the author Uttara Choudhury at uttara@proactiveinvestors.com Follow her on Twitter: @UttaraProactive