‘Tis the season to spend: Optimistic consumers plan for happier holidays

Released just before the 2021 holiday season, the most recent KPMG Consumer Pulse Survey found that consumer optimism is high with many shoppers reporting they are back to work, have money in their wallets and are ready to spend on holiday purchases both in-store and online. “This holiday season, Black Friday re-established its spot as the most important shopping event, as many consumers return to shop in-store for deals,” said Scott Rankin, the Boston-based consumer and retail national advisory…