Email from Ted Lasso invites Apple TV+ subscribers to watch new season

As part of an all-encompassing media blitz promoting the kickoff of "Ted Lasso" season two, Apple on Friday sent an email out to Apple TV+ subscribers that has the coach himself inviting viewers to tune in.

From "Ted Lasso," the letter addresses users by their first name — Hey there (insert name) — and is penned using the titular character's signature down-home, folksy vernacular. One can almost hear actor Jason Sudeikis' Midwestern twang."My second season with AFC Richmond starts today, July 23rd, and I'd love it if you could watch our journey. More importantly, I want you to believe," the letter reads. A link to the series' Apple TV app page is included in the first line.

Read more...