United States: Do Consumers Think That Laundry Sanitizer Kills Bacteria On Clothes Better Than Just Washing Them In Hot Water? - Global Advertising Lawyers Alliance (GALA)

Reckitt Benckiser sells Lysol brand Laundry Sanitizer. The label on the front of the packaging says, "Kills 99.9% of bacteria." Does this claim communicate to consumers that the product kills bacteria...