Qatar- DFC wins big at 2021 World Marketing Congress Awards

(MENAFN - The Peninsula) The Peninsula Doha: Doha Festival City has received three prestigious accolades at the 2021 World Marketing Congress Awards. The World Marketing Congress Awards is conducted in strategic partnership with CMO Asia and the World Brand Congress and is the single largest gathering of best marketers behind some of the world's most successful and sought-after brands.  Doha Festival City was crowned ‘Best Digital Integrated Campaign for Festival Fashion TV (FFTV),' winning the ‘Best Strategic PR campaign for Mother's day 2021'. It has received high recognition for its first-ever digital raffle draw with the ‘Best Multichannel Integrated Campaign for Festival City Raffle Draw' award. Doha Festival City was recognized for its excellent digital channel, Festival Fashion (FFTV), its latest series featuring a host of renowned fashion personalities in a challenge to choose their outfit from the myriad of brands available at Doha Festival City. Doha Festival City's newly launched FFTV (Festival Fashion TV) has garnered over 10 million views since its launch. The Mall also scooped the ‘Best Strategic PR campaign for Mother's day 2021' title for the high number of international coverage received and its excellence in offering mall visitors a unique, engaging experience to celebrate Mother's Day, with a special tribute art piece designed by celebrity event designer, Adam Afara. Furthermore, Doha Festival City was recognized for its unique community-led activations, including its one-of kind raffle draw 'Spend & Win in partnership with the Qatar National Tourism Council, having brought the first-ever digital raffle draw to Doha residents. Robert Hall, Festival City General Manager, said, 'We are honoured to receive such valuable industry awards across three categories. Since its inception, Festival City continuously aimed to offer Qatar's community the most engaging experience and memorable moments, and we are proud for being recognized by the World Marketing Congress for our exceptional achievements, as well as the innovation in our marketing approach. The World Marketing Congress Awards are designed to recognize exceptional work done by the marketing community to take their brands into the digital era. Their awards recognize and reward leaders of the industry for their outstanding achievements and innovative marketing approach. MENAFN03052021000063011010ID1102016487