Consumer Fitness Survey Finds Post COVID-19, Billions in Spend Will Be Lost or Reallocated in Massive Industry Transformation

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--The U.S. fitness industry will be radically recast post-COVID-19, as billions of dollars in consumer spending is shifted to at-home fitness options at the expense of the health club industry. That was among the findings of an exclusive consumer survey by Harrison Co., a consumer-focused investment bank. The survey, conducted in April 2020 of approximately 1,000 fitness club users, was released in a research report today, “COVID-19 Fitness Survey.” The