Historically Black College and University Student Finalists Embark on Once-in-a-Lifetime Experience During Super Bowl LVI Week for Madden NFL 22 x HBCU Tournament Finals Competition

*Top two finalists will compete from NFL's west coast headquarters*

*Livestream to begin February 12 at 3PM on NFL YouTube and Twitch Channels*

*TORONTO, ON / ACCESSWIRE / February 4, 2021 / *GameSquare Esports (CSE:GSQ)(OTCQB:GMSQF)(FRA:29Q1) ("*GameSquare*") announces that The National Football League("*NFL*") today unveiled its plans for the top HBCU student finalists who participated in the 2nd annual Madden NFL 22 x HBCU Tournament with a once-in-a-lifetime experience during Super Bowl LVI week. Students will journey to Los Angeles for a week filled with job shadowing opportunities and events with the NFL as well as the finals competition of the Madden NFL 22 x HBCU tournament. To conclude the week, each student finalist will receive a ticket to attend Super Bowl LVI, on February 13, 2022, at SoFi Stadium. The Madden NFL 22 x HBCU Tournament is driven by the NFL's commitment to inclusivity and accessibility in both traditional sports and esports.

Throughout the week, the NFL Football Development team will host the student finalists inviting them to learn the business side of football at a variety of events and activations, including the Play Football Stakeholders Breakfast, the High School Girls NFL FLAG Exhibition, the Play Football Family Festival, and Super Bowl Experience. Students will receive valuable career advice from NFL executives and key stakeholders while also participating in immersive job training.

As a lead up to the finals competition, Eric "ThatGuyDJ" Minor from Claflin University and Rodney "RockoTuff" McKay from Virginia Union University will appear on NFL Total Access during the program's February 8 broadcast at 7:00 PM ET on NFL Network to talk about their experience in the tournament.

Fans are encouraged to tune in on February 12 at 3:00 PM ET on the NFL YouTube or Twitch channels to find out if Eric "ThatGuyDJ" Minor or Rodney "RockoTuff" McKay will take home the Madden NFL 22 x HBCU title. Eric and Rodney will be competing for the Championship title from the NFL's west coast headquarters located next to SoFi Stadium in Hollywood Park, home of Super Bowl LVI.

This year's tournament features NFL partner prizing including Microsoft Surface Pro X tablets, in addition to other official League product.

*Madden NFL 22 HBCU Top Student Finalists*

*Name* *Madden Gamer Tag* *HBCU*
Andre Kenyoda Patterson Jr Slattlyfeee Albany State University
Javion D Jackson Javion142 Albany State University
Eric Demetrius Minor Jr. ThatGuyDJ Claflin University
Christopher Webb Sbc_gaming_1of1 Delaware State University
Donavan Burrell Tissue20 Florida A&M University
Tykevious Dequante Ivory Equipedbulldog2 Fort Valley State University
Donald Ray White III DonTnp4L Grambling State University
Malik Seay kreamyshots Howard University
Malay Robinson Jr JoseHndrx Morgan State University
Nicholas Harris BlackTrident4H Norfolk State University
DaSean Wade Neclos Jr ThaRealSuave North Carolina A&T State University
Quran Rubin Coy Watts callingwolves_ North Carolina A&T State University
Christopher James Pitts Sametarsier8657 Saint Augustine's University
Carlik A Humes Freakylikky Virginia Union University
Rodney Jimmel McKay Jr RockoTuff Virginia Union University

The NFL partnered with GCN (Gaming Community Network), a GameSquare Esports company. which manages the online qualifiers, including registration and online tournament execution, player communications, competitive integrity, and the professional broadcast on February 12.

*About the **NFL HBCU Initiative*
In May 2016, the NFL launched Strength of HBCUs, Impacting Pro Football Since 1948 in partnership with two prominent HBCU athletic conferences - the Mid-Eastern Athletic Conference (MEAC) and Southwestern Athletic Conference (SWAC). The initiative has since expanded to also include other conferences and schools to recognize and strengthen its relationships with HBCUs across the country. Through these relationships, the NFL has developed several HBCU-focused programs to educate and connect students to careers in football administration and the sports industry at large.

*About Gaming Community Network:*

GCN, Inc. (Gaming Community Network) is the only independent media group completely dedicated to gaming and esports across community sites, content producers, influencers and tournament/event operators. Bridging the gap between traditional media and gaming with a "Gamer First" promise, GCN's aggregated & integrated proprietary media network reaches 65M+ MAU's in the US (115M+ MAUs globally) driving scale for premium content designed to provoke and share conversations. GCN builds bespoke strategy solutions from content creation to full-scale tournaments for any endpoint be it social, broadcast TV or live stream. As a GameSquare Esports Inc. (stock: GSQ, Canadian Stock Exchange) subsidiary, GCN collaborates with its partners to deliver memorable experiences for gamers and brands. To learn more, visit GCN.gg or follow on LinkedIn:www.linkedin.com/company/GamingCommunityNetwork/

*About GameSquare Esports Inc.*

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. ("Reciprocity"), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity's gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

*Media Contacts:*

National Football League (NFL)
Liana Bailey liana.bailey@nfl.com

NFL FOPs HBCU Initiatives
LaTonya Story LaTonya@Lpsconsultingpr.com

*Investor Relations*

For further information, please contact Nikhil Thadani, Investor Relations for GameSquare Esports Inc.:

Kevin Wright, President and Chairman
Phone: (647) 670-2500
Nikhil Thadani
Email: IR@gamesquare.com
Phone: (647) 670-2500

*Forward-Looking Information*

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future financial performance; the Company's ability to integrate and monetize its core asset portfolio; the business and operations of the Company and its subsidiaries; and the Company's ability to execute its business plan. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither the Canadian Securities Exchange ("CSE") nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

*SOURCE: *GameSquare Esports Inc.
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