New Industry Report: Digital Gift Card Programs Offer Significant Untapped Revenue Streams for Retailers

PLEASANTON, Calif.--(BUSINESS WIRE)--For the seventh consecutive year, leading branded payments provider Blackhawk Network (BHN) has collaborated with NAPCO Research on its market-leading report on the gift card industry1. The 2024 assessment evaluated the digital gift card programs of 100 top U.S. merchants and found continued consumer interest in digital gift cards shows no signs of slowing, making investments in online gift card programs crucial for merchant success. “The U.S. gift card mark