Inter Services Public Relations’ Not So Subtle Art Of Story Telling – OpEd

For public relations [PR] agencies, ‘dressing-up’ unpleasant news through a mix of euphemisms, emotional rhetoric and even a bit of white lies is understandable-but to mislead the public by grossly fudging facts is unpardonable-especially if this is done by a respected organisation like the army. However, Pakistan army’s...