Allen Becker, Who Built PACE Concerts Into a Live Promotion Powerhouse, Dies at 90

Allen Becker, Who Built PACE Concerts Into a Live Promotion Powerhouse, Dies at 90

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In the 1970s, Louis Messina visited the Houston Astrodome to check out the events his new business partner, Allen J. Becker, was putting on. “He’s doing boat shows and having Evel Knievel jump over 150 cars and thrill shows and demolition derbies,” Messina recalls. “I went, ‘Holy crap, there are…

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