Senior Amazon Exec Calls Prime Video Advertising On Scripted Programming “An Important Part Of The Total Business Model”

Senior Amazon Exec Calls Prime Video Advertising On Scripted Programming “An Important Part Of The Total Business Model”

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Amazon CFO Brian Olsavsy says the company’s execs “feel good” about the recent expansion of advertising on Prime Video, calling it “an important part of the total business model.” Ads began running this month on scripted series and films on Prime Video, except for subscribers who opt to pay an…

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