Uber CEO Acknowledges 'Taylor Swift Effect,' Says Ride-Hailing Giant 'Definitely Ups Its Game...When She Comes To Town'

Uber CEO Acknowledges 'Taylor Swift Effect,' Says Ride-Hailing Giant 'Definitely Ups Its Game...When She Comes To Town'

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Uber Technologies Inc UBER CEO Dara Khosrowshahi has confirmed the existence of the “Taylor Swift effect,” acknowledging the significant boost in business during the artist’s concerts. What Happened: In a recent interview with CNBC’s “Squawk Box,” Khosrowshahi revealed that Uber’s local teams…

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