Second is the Family Test:How would you feel explaining your decision to your family?Third is the Newspaper Test:how would you feel reading about it on the front page of the local newspaper?And finally, you could use the Mentor Test:If someone you admire were making this decision, what would they do?Johnson & Johnson CEO James Burke faced a similar challenge in 1982 after a criminal added the poison cyanide to bottles of Tylenol in Chicago.Seven people died and sales dropped.Industry analysts said the company was done for.In response, Burke decided to pull Tylenol from all shelves worldwide,citing customer safety as the company highest priority.